As one of America’s leading hotel and hospitality architectural design firms, we can’t wait to hear what you’re up to. Maybe we can help.

• Award-winning hotel designers of unforgettable guest experiences.
• Hotel renovation, reflagging and adaptive reuse experts.
• Leaders in efficiently navigating project entitlement and approval.

If you’ll be attending, we’d love to catch-up or get introduced over a coffee or a cocktail. We invite you to reach out to Cory or Rory – it would be their pleasure.

The post AXIS Attending the 2026 Lodging Conference appeared first on AXIS Architecture.

Recently, NEWH Seattle Chapter hosted its first BrandED event of the year at 1 Hotel Seattle. The event, which brought together the Pacific Northwest’s hospitality design community, activated an immersive, case study-driven discussion centered on the luxury hotel’s recent conversion and renovation. Hosted across a number of spaces within the hotel, the program created a unique forum to examine the design and development process in situ, connecting concept to execution within a fully realized guest environment.

Representing AXIS, Principal Architect Rory Carroll joined Christian Schulz of Studio Collective and Dane Patunoff of KHP Capital Partners for a panel discussion exploring the collaborative relationship between architecture and interior design. The conversation focused on aligning spatial planning, material strategies, and brand positioning to deliver a cohesive, sustainability-driven hospitality experience, all while navigating the inherent constraints and opportunities of a complex hotel renovation.

The event’s program concluded with a guided tour of the property, offering attendees a firsthand look at how design intent was translated into built form, and underscoring the value of interdisciplinary collaboration in shaping high-performing, experience-driven hotel environments.

The post NEWH Seattle Feature’s 1 Hotel Seattle’s Design at BrandED appeared first on AXIS Architecture.

Designed by AXIS’ San Francisco studio, the project will deliver 26 residential units over six stories, and includes over 2,000 square feet of ground floor commercial space. Expertly activating California’s State Density Bonus, AXIS’ design includes three rent restricted affordable housing units. Capping the development, a sixth-floor rooftop communal amenity deck will offer views of North Beach and Fisherman’s Wharf, as well as the surrounding Telegraph and Russian Hill neighborhoods.

Watch our blog for updates on this much needed housing project, as well as for additional commentary on AXIS’ experience achieving approval success with SB 423.

This article appeared in the Summer 2025 edition of The Praxis newsletter.

The post AXIS’ Powell Street Multi-Family Residential and Affordable Housing Project in San Francisco’s Chinatown Gains City Approval appeared first on AXIS Architecture.

As we featured earlier this month in the first edition of our Praxis newsletter for 2025, we’re proud to take a moment to celebrate all we accomplished in 2024. Our sincere thanks to all of our clients and industry partners for making 2024 such a success.

The post 2024 in Review appeared first on AXIS Architecture.

For more information and to register, visit https://www.bisnow.com/events/los-angeles/multifamily/bisnow-multifamily-annual-conference-west-8472

The post Join AXIS at Bisnow’s Multi-Family Annual Conference West (BMAC West) appeared first on AXIS Architecture.

As one of the West Coast’s noted architectural design firms with specialized expertise in adaptive reuse and office conversion, we welcome our industry partners that are also attending the Bisnow event to connect with Roberto through his profile or his coordinates in this post.

For more information on the event, or to register, visit https://www.bisnow.com/events/san-francisco/office/bay-area-adaptive-reuse-and-office-conversions-summit-8780

The post Join Roberto Vazquez at the Bisnow Bay Area Adaptive Reuse and Office Conversion Summit appeared first on AXIS Architecture.

To celebrate our new name, we’re equally excited to introduce our new logo, a new corporate identity, and a new company website.

As our clients and industry partners will recognize, AXIS/GFA has enjoyed notable growth along the West Coast, including the addition of offices in Los Angeles and Seattle in recent years.  Our adoption of a new and refined name further cements that growth, and creates a foundation for the company’s continued expansion in the future.

Although our new name and rebrand mean big things for our team, for our clients and industry partners your experience working with us will remain unchanged; our mission to be your trusted architectural design partner committed to your project’s success is now even stronger, and the teams you’ve come to love and rely on remain the same.

Our new corporate identity reflects AXIS’ longstanding company Vision

As part of our rebrand, we’re proud to introduce a new logo that captures the commitment we make in our Vision Statement: “Shape the best in humans to shape the best human experiences.”

“Reflecting inwards to reflect outwards” is a mindset that is intended to guide the team in the years to come.  By looking inwards, and nurturing the exceptional talent and creativity on our team, AXIS is empowered to reflect that passion outwards by designing inspiring spaces and communities on our clients’ behalves.  Embodying that notion of reflection, AXIS’ new logo features mirrored chevrons overlapping at its crux, elegantly capturing the impact inward contemplation can have when reflected outwards with purpose.

A new website and domain to celebrate our new name and identity

As one of the most immediately visible expressions of AXIS’ new name and identity, we’re also proud to announce the launch of a new website and URL; now available at www.axisarchitecture.com, AXIS Architecture + Design’s redesigned website features an elegantly updated sophisticated style matching our modernized corporate identity, and prioritizes AXIS’ project imagery as the focus of visitors’ experiences.

We warmly welcome you to explore our new home at www.axisarchitecture.com – not only to experience AXIS’ new brand, but also to discover the passion and reflection that went into our new identity.

The post AXIS/GFA Is Now AXIS Architecture + Design appeared first on AXIS Architecture.

Next week, the SEAOSC (Structural Engineers Association of Southern California) and the AIA Los Angeles will be joint-hosting an adaptive reuse seminar titled, “Revitalize and Reinvent: Shaping LA’s Urban Future Through Adaptive Reuse.”

With a program delving into the history and promising future of adaptive reuse in Los Angeles, the seminar’s panelists will explore the City of LA’s expansion of adaptive reuse ordinance, and discuss the pivotal role of seismic provisions in historical buildings.

Joining the panel will be AXIS’ Associate Principal and resident adaptive reuse expert Roberto Vazquez.

The event takes place Wednesday, April 24 at 5:00 pm at Buro Happold on Wilshire Boulevard.

Visit https://seaosc.org/event-5577094/Registration to register.

The post AXIS To Join AIA LA And SEAOSC Adaptive Reuse Panel appeared first on AXIS Architecture.

Next week, on Wednesday, April 17 at 2:30 pm Pacific, AXIS Associate Principal and adaptive reuse expert Roberto Vazquez will be participating on a panel presented by The Council on Open Building. Titled, “Not Just an Office Building Anymore”, the panel will explore barriers and solutions to expanding use opportunities for dated office buildings.

As part of the Council on Open Building webinar series, this session will explore how building codes, development regulations, markets, finance, and design interact in determining feasibility of adapting an older building to serve new use opportunities. The panel will bring together key interdisciplinary experts from city planners, developers, and architects.

Registration is complimentary. Visit https://councilonopenbuilding.wildapricot.org/event-5672995 to register today.

The post Roberto Vazquez Joins COB Adaptive Reuse Panel appeared first on AXIS Architecture.

2023 was an impressive year for AXIS; not only did we celebrate our expansion into the Pacific Northwest with the opening of our Seattle office, but each of our hospitality design, multi-family residential design, and affordable housing design practices marked notable years of productivity and accomplishment.

As part of our first edition of our The Praxis newsletter in 2024, we took a moment to celebrate all we accomplished in 2023. Our sincere thanks to all of our clients and industry partners for making 2023 such a success.

This article appeared in the January/February 2024 edition of The Praxis Newsletter.

The post 2023 Year in Review appeared first on AXIS Architecture.