NEWH Seattle Feature’s 1 Hotel Seattle’s Design at BrandED

March 28, 2026

1 Hotel Seattle’s luxury hotel renovation designed by Seattle hotel architects AXIS Architecture + Design featured by NEWH

Recently, NEWH Seattle Chapter hosted its first BrandED event of the year at 1 Hotel Seattle. The event, which brought together the Pacific Northwest’s hospitality design community, activated an immersive, case study-driven discussion centered on the luxury hotel’s recent conversion and renovation. Hosted across a number of spaces within the hotel, the program created a unique forum to examine the design and development process in situ, connecting concept to execution within a fully realized guest environment.

Representing AXIS, Principal Architect Rory Carroll joined Christian Schulz of Studio Collective and Dane Patunoff of KHP Capital Partners for a panel discussion exploring the collaborative relationship between architecture and interior design. The conversation focused on aligning spatial planning, material strategies, and brand positioning to deliver a cohesive, sustainability-driven hospitality experience, all while navigating the inherent constraints and opportunities of a complex hotel renovation.

The event’s program concluded with a guided tour of the property, offering attendees a firsthand look at how design intent was translated into built form, and underscoring the value of interdisciplinary collaboration in shaping high-performing, experience-driven hotel environments.